Sunday 25 September 2016

BlackBerry bold, pearl, curve, torch, curve : tips

Are you the Original BlackBerry? Let's check: D
The first step, type: * # 06 # will display a 15 digit IMEI number of your BlackBerry. Example: 316725.10.4690216. Seventh & Eighth digit IMEI number is 10. That means that BB is produced in Finland with a very good quality.

If the seventh and eighth digit is a number 02 or 20, then the BB is made in Asia with bad quality.If the seventh and eighth digit is a number 08 or 80, then the BB is made in Germany with decent quality.If the seventh and eighth digit is a number 01 or 10, BB was made in Finland with good quality.If the seventh and eighth digit is a number 03, then the BB is made di.Prancis or Canada with the best quality.If your BB does not include the one above, it means that your BB is BB false.

How to Download 2go Mobile Chat Application and Start Chatting

2go On the 2nd of May, 2012. 2go announced that it has reached 20 million users and Thousands of people from all over the world register on 2go's network each day. This is one of the evidence that The 2go Chat network is getting so popular and being used by many people each day and another thing you have to know is that 2go is one of the fastest growing IM & chat app in Nigeria. So keep your heads up and keep reading this post in order to see why you need to be on the 2go network and How to download the 2go chat application.
Detailed Information about 2go
   2go is a chat and Instant messaging application, It enables users to chat on their mobile phone free of charge and You can also meet & add other 2go users as a friend with the application. 2go also features  chat rooms on different topics where you can join and socialize with other users. You can also activate 2go’s gateways which enables you to chat with your friends on GoogleTalk, Mxit, and Facebook.

   2go is available for lots of low-memory mobile phones and it can run on any Java enabled mobile phone be it Nokia, Blackberry, LG, Sony Ericsson, Tecno or Samsung. 2go is also available for PC users, Make sure you stay tunedto this blog in order to see my future post on how to use 2go on PC.


How to download the 2go chat application
   Visit the 2go website - wap.2go.im on your mobile phone browser then Choose your country e.g. Nigeria. Click on the download 2go link, enter your mobile phone number and press Go. Fill out the form with your preferred username e.g. Aywhy93 and other required information then send.

   2go will now attempt to automatically detect your mobile phone model, If the auto detection is successful your 2go chat app will begin to download. If auto detection fails, 2go will give you the option to select your mobile phone model manually. Click on Select another phone and manually look for your mobile phone model. If you find the model of your mobile phone, click on the link to begin your free 2go chat app download.

   After the free download, the installation begins automatically. After the installation, launch your 2go chat app to meet your friends. You will be alerted of some messages, read those messages; they will prepare you to use the 2go chat. Now that you have 2go, you can now do a number of things. You can improve your 2go profile by adding a photo and more details. You can also start a chat with a friend or even visit any of the 2go chat rooms to meet other 2go users and make new friends.Since you have now installed the 2go app, you may also feel like adding me up or sharing some important information with me on 2go, here is my username to add me – chiemeriegodson1


How to Subscribe to Airtel #1000 for 3GB on your Android Phone with BlackBerry IMEI

Airtel%2B3GBThis data plan is one you've probably heard of or come across, it was released and publicized on our blog sometimes ago but now it is back and better than before because you can now use it on your Android phone, though it is still working on BlackBerry Smartphones as always. If you don't know, I'll like to inform you that this data plan is actually a BlackBerry subscription which works only on BlackBerry but there is now a very simple tweak to make it work on your Android Smartphone. How? That's exactly what we want to discuss next.


Before you can use this subscription on your Android phone, you have to change the IMEI number of your Android device to that of BlackBerry. By doing that, any BlackBerry subscription will start working automagically on your Android Phone. The most interesting part is that the IMEI number of your Android phone is very easy to change, so calm down and follow the procedures below to start browsing and downloading on your Android phone for just #1000|3GB. How sweet!

Procedures


-> Simply change the IMEI number of your Android device to that of BlackBerry as explained here.

-> Subscribe to Airtel Blackberry Plan 3GB for #1,000 by dialing *431#. It's amonth data plan!

-> Ensure you use the default Access Point Name (APN) of Airtel in your settings, which is internet.ng.airtel.com.

-> Done!!! Now, you can start surfing and downloading on your Android phone. To check your data balance, dial *140#.

-> Lastly, you can use this Data plan on your PC as well, just tether the data connection to your PC using mobile hotspot.

This data plan is a very affordable one for your Android device at the rate of #1000, allowing you to use 3GB which is fair enough compared to other data plans around. But if you think 3GB is not good enough for your data thirst, you might want to use the Airtel Unlimited or MTN Unlimited Data plan to quench it. Don't forget to share this post with your friends, if you have any difficulty with the activation of this plan, do not hesitate to drop your comments. Unto you, do you have any other Data plan(s) that you think is better and more affordable? Please do share them with us. Blessings!

Friday 23 September 2016

Top 5 Free Android Video Converter

Android is clearly making a huge wave on the smartphone industry. The market was only dominated by iOS before, but this OS platform has quickly become a great rival after the release. From Samsung to Ericsson, LG, Huawei, Nexus and other mobile phone companies continuously release smartphones equipped with Android OS.
However, not everything with Android is enormously amazing. This mobile operating system has its own share of disadvantages while one of which is the inability to support all video formats. Surely you can use it to watch movies, clips, downloaded videos and all others but not every format is accepted by the system. Incompatible videos should be converted first making sure that the file format is supported by the device. With this, you will need a reliable, fast and efficient video converter for Android.
Tons of video converters made specifically for Android can be found on the Google Play. But for your convenience, we have collated some of the best and known free apps available on the market. Check them out below.

Five Free Video Converter for Android Phones

1. Video Converter Android

With over 5 million installs, Video Converter Android is one of the handiest tools you could ever download if you are a big fan of enjoying videos from various resources. Rated at 3.8 stars by majority of users in Google Play, this application is indeed lightweight at 837k. Furthermore, it supports older versions of Android specifically 2.0 and up. The upgraded version Video Converter Android 2 improves its user interface and adds support to convert image files.
This Android video converter app can recognize almost all video formats such as WEBM, WMV, MPG, FLV, AVI, DIVX, MOV, DAV and many more. Use the Video Converter Android app if you want to convert video to another format, extract audio from videos, reduce video file size. And it also lets you convert files while keeping original quality and adjust video settings according to your desires. What’s said about it is the output formats for your choices are very limited unless you purchase its Pro version, or else 3GP is the only available option.
video converter Android interface

2. VidConvert – Video Converter

Developed by Acro Media Studio, VidConvert is a beautiful application featured a polished and clean-looking interface. It is very easy to use and supports different video formats namely MP4, FLV, MOV, MKV, AVI, WMV, RMVB, etc. It enables you to convert videos to popular formats, extract audio from videos, edit videos, supports background task mode and is equipped with easy one-click share button.
Being free, this Android mobile video converting app is ad supported. It’s worth to take a place on your gadget. It takes only a decent file size of 9.1MB and is compatible with Android phones running 2.2 version and up.
Vidconverter interface

3. Video Converter Free

Video Converter Free, also called MediaExtractorFree, might not be that popular since it focuses on extracting jobs like extract audios as MP3, trim clips from movies and rip per frame video image as pictures but this application can do basic video conversion as well. It supports popular formats such as 3GP and MP4. The free Android video converting application is rated at 3.7 stars and comes fully compatible to mobile phones running Android 2.3.3 version and up.
It might not be the best Android video converter since it offers very basic file modification, but nonetheless, novice users would find its easy-to-use interface good for average tasks.
Video Converter Free

4. Any Video Converter

If you look at the number of people installing Any Video Converter on their devices, you’ll be astonished to find it has 100,000 downloads. According to the developers, this tool can both download and convert videos into different formats. Currently it supports a wide variety of formats including MP4, MPEG4, 3GP, AVI, VOB, DAT, MOV, MJPEG, MP3, AC3, WAV, etc.
This free video converter for Android phones features a nice looking interface. The combination of purple and grey color makes it a bit unique when compared with others. Buttons are also large enough to press and using it is pretty simple. The only drawback is there are a lot of ad pop-ups which seems to be a bit annoyed.
Any Video Converter

5. Video Converter

The Video Converter for Android mobile is offered by World Globle Apps with 5,000+ downloads and 3.4 stars from Google Play. The grade seems to be lower than the above introduced apps, but it is a very nice app to try for its simple interface and fast conversion speed. Some android video converter would replace the original file with new converted videos but this app will save files separately, keeping the original video unchanged. Users are allowed to access the converted files within the app itself, which would be very time-saving for people to use.
Though the introduction says it supports all video formats, the tested result shows it is available for MP4, MKV, MOV, MPEG, AVI, FLV and WMV. Other than that, this software doesn’t have grandiose features or modern video modification functions. Because this app is targeted for basic conversion of files, you can use this tool if you have an older smartphone or tablet with fairly obsolete specs.
Video Converter
If your mobile phone doesn’t support the format of the video you want to play, you could always use the above Android video converter apps as suggested to make it 100% compatible. As you would notice, most if not all tools recommended on this post comes with added functionalities aside from basic video file conversion.
Then again, some of the apps come with ads while others are completely clean. This is very understandable given the fact that these apps are freeware. Depending on your needs, your options are limitless when you need to watch a video which is not supported by Android.

Thursday 22 September 2016

How to Change your friend’s Whatsapp DP (Display / Profile Picture) using your phone


In 2010, when I used whatsapp for the first time there were no options for emoticons or set a display picture. But today they are available and we use them daily. Display picture are used by people in many ways, either to recognize a person or to just see their friend’s new pic. But today I have a trick using what you can change your friend’s display picture using your phone. Just follow the simple steps and you can get it done.
Note: Please Turn off your mobile data while doing changing the display picture of your friend on your phone.
We will be changing the profile picture of John. The screenshots are given here.
Screenshot_2015-01-15-21-05-03Screenshot_2015-01-15-21-05-20 Screenshot_2015-01-15-21-05-27
Step 1: Select a picture.
Before changing a picture you need be ready with a picture what you are going to set. So for example you can search for a monkey’s picture on google and download it or you can even select any personal picture. You can even select your friend’s crush’s image if you are doing it for fun.
wadp2
We have selected the following image:
troll
Step 2: Resize the picture.
This step is very important before setting a picture download from some source. Resize the picture to the dimensions of 561×561 using Adobe Photoshop or MS Paint.
To do this:
  1. Open the image in MS Paint.
  2. Click on Resize.
  3. Set the Horizontal and Vertical Dimensions to 561 as shown in the picture and click OK.
wadp1
Step 3: Save the image into your phones Whatsapp Directory in the folder Profile Pictures.
i.e. sdcard > Whatsapp > Profile Pictures.
Screenshot_2015-01-15-21-22-23
Step 4: Click on the picture which wish to set as the new Display picture.
Step 5: Rename the Image.
Screenshot_2015-01-15-21-16-53
Rename the image in the format
[country code][friend’s mobile number].jpg 
***do not put the square braces as they have been used just to show the format***
Screenshot_2015-01-15-21-17-20
for example: if your friend’s number is 97******55 and the country code is +91. Then rename the image as 9197******55.jpg
Step 6: You are done. Now just open your Whatsapp and check your friends display picture.
Screenshot_2015-01-15-21-18-00 Screenshot_2015-01-15-21-18-09 Screenshot_2015-01-15-21-18-48

Note: This trick will change the display picture of your friend only on your phone. So you can just try to fool him by just doing this trick on your phone and show him on your phone, surely he will be astonished how you did it and you can gain some respect as hacker in front of him.

How to Make Money Online in 6 Easy Steps



A staggering $2.1 billion in affiliate marketing fees were paid to blog and website owners in 2008. This finding in a recent study by Jupiter Research confirms what many savvy Internet marketers have known for a while: Affiliate marketing has become one of the top business opportunities online because the startup costs are so low and the income you generate can be mind-blowing.
Affiliate marketing involves having your own site and sending your traffic to someone else's site to buy their products or services. For every sale initiated by a link from your site, you earn a percentage--an affiliate sales commission.
Affiliate marketing can be done on a part-time basis, and many are so successful that they've made it their full-time job. Equally exciting, you can get in the game in just a few hours. But how successful you are is based on the amount of time and effort you devote. Here is how you can make money online with these six tips:

1. Create a website or blog

To start as an affiliate marketer, you must have a site on which to place links to the products or services you recommend. There are many inexpensive website services such as Hostgator and GoDaddy. It's also easy to set up a free blog through services such as Google's Blogger blog network. I also use Namecheap for domains and Hostnine (get a reseller account) for hosting.

2. Decide your product/service niche

Affiliate marketers help companies and entrepreneurs sell everything from jewelry and cell phones to website services and how-to e-books. Choose an area you're familiar with or one you're enthusiastic about learning. You'll be more likely to do the work and less likely to get bored before the money starts rolling in.

3. Find products and services to promote

Many affiliate networks exist to connect merchants with affiliate site publishers who can help sell their goods. Companies such as:
  • Clickbank, E-junkie and PayDotCom lead the pack in connecting the creators of e-books and software with affiliates to help sell their digital download products.
  • Commission Junction is popular for those who want to sell more traditional wares ranging from travel services to janitorial franchises.
  • Google AdSense, which doesn't require your involvement to result in a sale. Your income is realized on a pay-per-click basis, just for leading your traffic to click to a merchant's site. PPC affiliate programs pay a lot less than programs where your referral must result in a sale. Keep in mind that a site peppered with ads and no authority or trust can look and feel like spam, and you won't get good results.

4. Affiliate site content

There are two main approaches or business models to choose from when setting up an affiliate marketing site:
  • Resource Sites These sites are focused on offering lots of how-to articles and posts, and then provide affiliate links or banner ads to click for more details. Frequently adding fresh related content is vital because it gives people a reason to return to your site--and click some of your money-making links.
  • Review Sites You've tried the products in your niche, now you write them up and rate them to help your site visitors decide what to buy. For each product you review, you provide a link or banner ad that clicks through for sales on your merchant partner's site. Less frequent content updates are necessary--just tweak your site about once a week to let the search engines know your site's still alive, and always try to build links.
     

5. Affiliate sites must attract lots of targeted traffic to succeed

Most people visiting your website or blog won't click your affiliate links. That's why it's crucial to employ a mix of marketing tactics to increase traffic--highly targeted traffic--to your site.
There are four main ways to get more site exposure and attract more potential customers:
  • Paid Advertising This is most effective when your ad copy headline, call-to-action message and graphics come together just right to compel people to click through and buy.
  • Free Advertising Sites like Craigslist and US Free Ads are but two of many popular places that accept links and banner ads for free. These tend to be affiliate marketing sites themselves, earning the owner money whenever you click their ads.
  • Article Marketing This popular marketing method offers several benefits. You're building credibility as a reliable source in your niche, gaining a higher search engine ranking by increasing the number of links leading to your site, and pulling traffic to your site. Work in an organic manner and don't spam using software engines. Ezinearticles is a great place to begin.
  • E-mail Marketing Every visitor to your site is valuable, so capturing their names and e-mail addresses to stay in touch is important. Many people might not buy your affiliate products until the third or fourth time they hear from you. So it's crucial to place an opt-in subscription box on your site for people to start receiving a weekly or monthly newsletter from you. My personal favorite is aweber, but many quality ones exist.

6. Learn the ropes in forums

These are online communities of likeminded people who exchange insights and ideas. Join at least one of these free affiliate marketing forums to benefit from advice shared by other newbies, intermediates and gurus alike:
  • Digital Point Huge, with about 25,000 active members. An excellent place to learn affiliate marketing tips, plus other techniques that impact your success such as link building and SEO.
  • aBestWeb One of the largest affiliate marketing forums, with nearly 100 sub-forums. Covers the broadest range of affiliate marketing-specific subjects, with heavy participation by numerous go-getter merchants and serious affiliates.
  • Warrior Forum A killer networking forum for beginners and advanced alike. Set up a profile, start participating, ask questions and promote as well.
To do well, read all you can about the opinions, tool and strategies of both experts and peers. But before you even start, choose a niche about which you're passionate. The more you truly enjoy what you're immersed in, the more likely you are to transform your affiliate marketing and money-making venture into a huge success.

Wednesday 21 September 2016

HOW TO FLASH YOUR PHONE WITHOUT COMPUTER


HOW TO FLASH YOUR PHONE WITHOUT COMPUTERImage result for phone

Simple stepand easy to perform.follow the procedure below.
Note: virus can not just get into your phone without either downloading items from unprotected source in the internet or collecting corruptable files from friends through via infared or bluetooth etc.To format such viruses without spending money on flashing simply type the following code*#7780# and your phone will displayed 'Restore phone?'press ok or yes,then the phone will inquired for security code insert your personelcode or press 12345 Or 0000 for all nokia phones: 1122 or5511 for chaina phones and 000000000 for samsung phones,while waiting the phone will switch OFF automatically and ON again.it is done.Tested nd Confirmed..100% sure.


Online Advertising: How to Create Effective Online Advertising


    • Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.
      With so many options available – from PPC and paid social to online display advertising and in-app ads – online advertising can be intimidating to newcomers, but it doesn’t have to be. WordStream makes online advertising easy, and we’ve helped thousands of businesses grow by leveraging the power of paid search and paid social advertising.

      Online Advertising: Paid Search

      When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known as pay-per-click advertising, or PPC – is one of the most common and effective types of online advertising.
      Online advertising Google AdWords illustration 
      Image via Google
      Paid search allows you to bid on relevant terms and phrases that may cause text-based ads to be displayed to users when they enter specific search queries into Google or Bing. These terms and phrases are known as keywords, and they form the basis of PPC advertising. Advertisers bid on keywords as part of an ad auction. This ensures that all advertisers have a fair chance of their ads being displayed to users, rather than those with the biggest advertising budgets.
      Keywords should be highly relevant to your business, organized and structured into logical ad groups separated by campaign type, and aligned with the correct match type in order to be displayed to the right visitors, at the right time, for the right campaign.

      Online Advertising: Paid Social

      While paid search may have transformed Internet advertising, paid social is transforming the web of tomorrow.
      Online advertising Facebook ads 
      Image via Facebook
      Social networking remains the most popular online pastime for adults all over the world, and advertisers have evolved their strategies to target consumers where they spend their time, namely on social networks such as Facebook and Twitter. Paid social advertising functions similarly to paid search, with the notable exception that advertisers, not users, take the initiative – advertisers must “search” for users, rather than the other way around.
      One of the greatest strengths of paid social advertising is the granularity with which advertisers can target prospective customers, and this principle underpins many social advertising platforms and products. Advertisers can target users with hundreds of parameters, from demographic data (such as age, gender, income, level of education, and marital status) to browsing preferences and social behavior.
      Online advertising Facebook ads educational attainment targeting options
      Facebook allows advertisers to target users based on their level
      of educational attainment, and even specific schools attended.
      Advertisers can also target users based on the types of pages and profiles they follow, the things they buy, and the news they read. These custom audiences can be created from existing customer data (to create “lookalike” audiences of similar users) to email lists, which Facebook and Twitter can pair with their data about these users to reveal greater insights about their behavior.
      Read this blog post to learn just how specific advertisers can be when it comes to custom audiences – you may be surprised by how deep you can dig.
      Online advertising Facebook ad targeting purchasing behavior 
      An example of Facebook’s targeting options based
      on purchasing behavior
      The rise of so-called “identity marketing” has proven to be the latest – and arguably, the most profound – shift in digital marketing of the past decade, offering advertisers unbelievable opportunities to grow their business. To learn more about Facebook’s targeting options, read this PPC University lesson by WordStream Founder and CTO, Larry Kim.

      Know Your Audience

      Just as paid search advertisers have to conduct in-depth keyword research before launching their campaigns, paid social advertisers have to know their ideal customers inside and out to ensure that they’re targeting the right audience segments with the right messaging. This is where buyer personas come into play.
      Creating detailed buyer personas for your ideal customers allows you to go beyond surface-level information about your most loyal customers and delve into targeting options that allow you to target your prospective customers with a high degree of granularity. This not only allows you to maximize the effectiveness of your advertising spend, but also offers more relevant, targeted ads to your audience – recent data shows that people actually appreciate online advertising more when it’s highly targeted and relevant to their interests.

      Online Advertising: Campaign Elements

      There is much more to online advertising than simply placing an ad on the Internet and hoping for the best. The most effective advertising campaigns combine numerous interconnected elements, all of which perform unique functions to maximize the campaign’s potential. Not every online advertising campaign will have every element, but the following components of a digital marketing initiative will be common to many campaigns.

      Text and Visual Ads

      Google AdWords and Bing Ads offer advertisers the choice of either text-based ads or more visual advertisements, such as banners. Text-based ads are often referred to simply as PPC ads, whereas banners and similar ad formats are commonly referred to as display ads. In addition, social media platforms such as Facebook offer highly visual advertising formats that include some ad copy, which can be thought of as a combination of both. There are dozens of advertising formats available to today’s advertisers, allowing you to choose the format and advertising network that best suits the needs of your campaigns.
      Online advertising Google Display network ad example 
      An example of a display ad on the Google Display Network.
      Image via Google

      Landing Pages

      Landing pages are specialized, optimized web pages that visitors are taken to upon clicking an ad. Landing pagescan feature specific products featured in the advertisements themselves, or they may include prompts for users to provide the advertiser with more information, such as web forms. Landing pages can be used to convince prospects to complete an action, such as making a purchase, or function as another step in a longer “funnel,” such as requesting additional information or downloading a piece of content for lead generation purposes.

      Call Tracking

      To many advertisers, phone calls are the most valuable source of leads. For this reason, advertisers can choose totrack phone calls generated from online advertising campaigns. WordStream Advisor, our comprehensive PPC and paid social management platform, offers fully integrated call tracking functionality, allowing you to determine the precise ad and keyword that prompted a prospective customer to call your business.

      Sponsored Content

      Many advertisers choose to utilize sponsored content as an element of their online advertising campaigns. Sponsored content can take many forms, from advertorial-style editorial content featured on websites (commonly known as native advertising), to sponsored updates on social media platforms. Both Facebook and Twitter offer advertisers this feature, with both platforms boasting a wide range of sponsored update options, such asFacebook’s Promoted Posts and Twitter’s Sponsored Tweets.
      Online advertising Facebook promoted post example 
      Example of a Promoted Post on Facebook. Image via Facebook

      Analytics 

      Advertisers do not simply publish ads to the web and hope for the best – they must know exactly how well their ads are performing, and from where their traffic is coming. This is why analytics is a crucial component of any online advertising strategy. Analytics tools such as those found within WordStream Advisor offer a wealth of information about an advertising campaign, from impression share and click-through rate to cost-per-conversion and trends over time. Analytics tools are also invaluable in determining how consumers discover and ultimately interact with your website, a process known as attribution modeling.

      Email Marketing

      Email marketing is one of the most common elements in an online advertising campaign. Some advertisers launch email-only campaigns to highlight time-specific offers or content downloads, whereas others use email to complement their other digital marketing channels. Email marketing can be highly effective, making it a popular choice for today’s advertisers.

      Remarketing

      Consumers rarely discover a website and decide to make a purchase immediately. The customer journey can be lengthy and complex, and take place across multiple devices and websites over prolonged periods of time. For this reason, remarketing has become one of the most important tools in a digital marketer’s toolbox. Remarketing allows you to track users who have visited your website – but failed to convert or take action – once they leave your site, and serve ads to them on other websites. This not only significantly increases brand awareness, but also provides numerous further opportunities for the user to revisit your website and convert at a later time. Remarketing can be enabled on search and display campaigns, as well as social advertising initiatives.
      Online advertising remarketing diagram 

      PPC and Paid Social – The Perfect Combination

      Combining the reach of paid search and the granularity of paid social is the most effective way to maximize your return on investment, reach new customers, and grow your business.
      WordStream Advisor makes managing your PPC and paid social campaigns easy, offering users a single centralized dashboard, intelligent and individualized recommendations based on account performance, and a suite of tools designed to help you get the most from your PPC and paid social campaigns. Start your free trial of WordStream Advisor today.

4 Marketing Strategies to Make Consumers Love Your Brand

4 Marketing Strategies to Make Consumers Love Your Brand | Social Media Today
We live in an ad, ad world. Without them, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things. 
According to Revcontent, "86% of consumers say they feel ads are necessary to get free content online". And while that's true for the most part, that doesn't give marketers carte blanche to annoy the daylights out of them. Here are four strategies to make consumers happy to see your ads:

1. Make it personal

Nothing's more annoying than a pushy salesperson – don't let your marketing take on that persona. Shoving your brand down people's throats is not only a huge turn-off, it's ineffective. Consumers either tune you out or worse, they take note of how annoying you are and vow never to give your brand their business.
On social particularly, the landscape now is consumer-centric, so your marketing strategy must reflect that. Forbes contributor Daniel Newman describes it this way: "Influence no longer lies with the suave, silver-tongued marketer and glossy marketing brochures. Consumers need to be marketed to in the way they want to be marketed to".
Accomplishing this means applying social monitoring and analytics to uncover consumer sentiment, creating a gateway to authentic conversations between consumers and marketers. You've got to push past demographic generalities for the real data.
recent webinar by the American Marketing Association offers a great example illustrating this by Chris Leet, Sr. Director of Product Marketing at NetBase. Leet lists demographic characteristics of two men who both:
  • Were born in 1948 and grew up in England
  • Were married twice and had 2 children
  • Were successful in business and wealthy
The reveal? One man is Prince Charles, the other is Ozzy Osbourne – they couldn't be more different. Thus, the marketing approach for each of them must also be. Social listening gives you the information to make your messaging personal – so use it. Because consumers love it when you do.

2. Make it relevant

Not all marketing content can be personalized, of course, you can't know who'll read a particular blog post in a given moment, or what else they're interested in. But you can ensure your native network offers recommendations relevant to the content they follow. Vendors like Revcontent, Taboola, and Outbrain specialize in this.
Someone reading an article about gardening may certainly be into dirt bike racing – but do you want to take the chance? Content recommendations must be relevant to the taste of the reader. If the bottom of your blog is littered with spammy clickbait with sensationalistic headlines, it comes across as junky and low-rent, making your own site look bad.
On the other hand, if at the end of your posts your readers are pointed to relevant content they'd never otherwise find, your site becomes a trusted, valuable resource. Or as Revcontent VP of Marketing Richard Iwanik-Marques puts it, "Publishers can maintain sustainably high revenue streams, while also giving consumers a memorable content discovery experience they will enjoy”. Which beats the alternative.   

3. Make it timely

Timing really is everything – especially when it's off. Here are just a few things consumers find super annoying:
  • Coupons that spit out on the receipt for an item they just purchased – useless to anyone who doesn't have the space or budget to stock up before the coupon expires, just so they can use it
  • Repetitive ads in their Facebook feed for an item they’ve already bought
  • Email subscription boxes that pop-up just as their eyes focus on the first sentence of the article they're interested in – it's like being sprayed by a perfume vendor walking into a department store
Marketers – and technology in the case of the Facebook ads – must do better if they want consumers to become loyal customers. These annoyances might seem small, but the little things add up quickly, and consumers know they have nearly unlimited options to get what they want. Don't give them any excuse not to choose your brand.
Use consumer feedback from reviews and social media to give them what they're asking for. Or do a little A/B testingto see what works best.

4. Make it relatable

Whether it's an experience consumers have had, or one they can commiserate with others about not having, creating content that touches on relatable human emotions is a smart strategy. Emotion is a great motivator. People may joke about emotionally manipulative Hallmark commercials making them tear up – but they remember the brand.